Global Research Journal of Marketing Management

GRJMM | Table of Contents in 2015

Quantitative Models in Marketing

Dr. Rashmi

Page: 5 - 10

Journal of Marketing Management

Original Research Article

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Examining Intervening Function of Perceived Risk and Product Class Involvement in Information Search and Loyalty Behaviour

Dr. Rashmi

Page: 1 - 4

Journal of Marketing Management

Original Research Article

[View Abstract] [Download Full Text - PDF]