ISSN 2360-7963
Abstract
This study examined the impact of social media platforms on productivity of healthcare institutions in Edo State, Nigeria. A descriptive survey research design was adopted for this study. The population of the study consisted of 248 health professionals from general hospital and health care centre, and 600 registered women for antenatal in the health facilities in Edo state. This gave a total of 848 participants that formed the population of this study. The sample of the study comprised 50% of the respondents which means 124 health professionals and 300 women registered for antenatal making up 424 participants. Convenient sampling technique will be adopted to select the sample for the study. Questionnaire instruments was used for data collection in this study. The instrument was titled social media impact on productivity of healthcare institutions questionnaire. The face validity of the instrument was determined by three experts, two from the Department of Health Informatics, Paul University Awka and reliability index of 0.76 was obtained which made the instrument reliable. Data collected from the survey were analyzed with the help of Statistical Package for Social Sciences (SPSS) version 23 using mean and standard deviation to answer the research questions and t-test, ANOVA and simple regression analysis to test the hypotheses at .05 level of significance. Results revealed that Social media has many challenges that hinder social media use, strategies to leverage on to improve social media use is paramount, and there is high significant impact of social media on productivity of healthcare institutions in Edo state. Based on these findings, the study recommended that health authorities should encourage the use of social media innovations like Chatbots or AI-supported triage systems among others.
Keywords: Social Media Platforms, Productivity, Health Care Institutions, Facebook, WhatSapp