ISSN 2360-7998
Abstract
Nigerian theatre, despite its rich cultural heritage and historical significance, faces increasing challenges arising from declining audience participation, inadequate funding, poor infrastructure, and the growing dominance of digital entertainment platforms. This study explores how to leverage digital technologies to revitalise Nigerian theatre and promote sustainable contemporary play production. Adopting a qualitative research approach, the study explores the challenges confronting the theatre industry, investigates emerging digital innovations in performance practice, and evaluates strategies for integrating digital tools into production, promotion, audience engagement, and preservation. Drawing on relevant literature, case studies, and theoretical perspectives such as Media Ecology Theory, Technological Determinism Theory, Performance Theory, and Diffusion of Innovation Theory, the study demonstrates that digital transformation offers significant opportunities for expanding audience reach, enhancing creative expression, improving documentation, and generating alternative revenue streams. Findings reveal that while infrastructural limitations, funding constraints, technical skill gaps, and resistance to technological change remain major obstacles, sustainable theatre development can be achieved through hybrid performance models, digital monetisation strategies, capacity building, and supportive cultural policies. The study concludes that digital integration should be viewed not as a replacement for traditional theatre practices but as a strategic extension that enhances their relevance, accessibility, and economic viability in the contemporary era. It recommends increased investment in theatre technology, digital literacy training, strategic partnerships, and institutional support to ensure the long-term sustainability of Nigerian theatre in the digital age.
Keywords: Nigerian theatre; digital innovation; sustainable play production; audience engagement; hybrid performance models.