ISSN 2360-7998
Abstract
Digital transformation has emerged as a critical driver of strategic innovation that fundamentally reshapes how organisations operate, compete, and create value. This paper explores the multifaceted impacts of digital transformation on strategic innovation, highlighting both the opportunities and challenges faced by organisations in the digital age. Through a comprehensive analysis, we examine how technological advances enable new business models, enhance customer engagement, and foster organisational agility. Simultaneously, we identify key challenges such as technological complexity, cultural resistance, and cybersecurity risks. The chapter offers insights into leveraging digital transformation as a strategic asset while addressing inherent challenges to sustain competitive advantage.
Keywords: Digital Transformation, Driver of Strategic Innovation, Impacts, Challenges