International Journal of Arts and Humanities

ISSN 2360-7998

Ethno-Religious Violence in Jos: Implications for Trading and Marketing Activities

Abstract: The focus of this paper is on the implications of ethno-religious violence in Jos for trading and marketing activities. The paper used a descriptive, cross-sectional survey research design. The Tare Yamane formula selected a sample size of 400 respondents from the total population of 1,260,200. We randomly selected 400 respondents from Jos North, Jos South, and Jos East LGAs and distributed questionnaires to them. We analysed the questionnaire responses using descriptive statistics like frequency counts and percentages. The paper revealed that ethno-religious violence affects trading and marketing activities in Jos Plateau State. Trading and marketing activities in Jos often suffer as a result of ethno-religious violence. The paper recommended that traders and marketers be security conscious and use security gadgets such as CCTV cameras to protect their businesses. This method will aid in exposing hoodlums who consistently incite violence to plunder the properties of traders and marketers.


Keywords: ethno-religious, violence, trading, marketing