ISSN 2360-7998
Abstract
This research explores the role of the media in advocating for women's inclusion and participation in Nigerian politics. It examines how traditional media channels, including digital platforms, set agenda for public opinion, drive political narratives and support women's political engagement in a rather patriarchal political environment like Nigeria. The study evaluates the media coverage of women politicians, the prominence of gender-focused advocacy campaigns, and the impact of advocacy, especially in social media spaces, for movements like #MeToo, #HeForShe, #BringBackOurGirls, and #WomenInPoliticsNG. Findings reveal a multifaceted dynamic: though media has the potential to promote women's voices and rights and challenge stereotypes, it also sometimes reinforces societal biases. The study concludes with recommendations on how the media can effectively use their medium to advance gender equity and increase women's representation and political participation in Nigeria.
Keywords: Inclusion, Advocacy, Representation, Gender, Politics, Women