ISSN 2360-7998
Abstract Everyone uses social media as a necessary means of communication to enhance information sharing and gather societal values and morals. Currently, people use social media not only for moral communication, but also for exposing, private, and sensitive parts of their bodies. As a result, this study seeks to investigate the impact of social media content on the moral values of Nigerian university students. The study focused on the University of Port Harcourt. The study utilized the descriptive survey method, with the cultivation theory serving as the theoretical framework. Three research questions guided the study. The study's findings reveal that students at the University of Port Harcourt encounter social media platforms like TikTok, Facebook, WhatsApp, YouTube, Instagram, Snapchat, Telegram, Google+, Pinterest, and X. The study concluded that students at all levels in Nigerian universities can use social media to improve their academic performance and learn morals that will enhance African cultural values. The study identified elements that can bolster moral content. Therefore, we encourage students to visit a place that upholds their moral values, as their personal reputations are at stake when they share immoral content. Such content reflects the experiences of children who lack parental guidance. The study, among other things, advised Nigerian university students to understand that African society and their families bear full responsibility for any misbehavior a child commits, even if the family doesn't care. As a result, social media should always be used for moral improvement and cultural value.
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Keywords: Social Media Content, Moral Values