Global Research Journal of Marketing Management

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GRJMM | Articles

Table of Contents for 2015

Original Research Article Examining Intervening Function of Perceived Risk and Product Class Involvement in Information Search and Loyalty Behaviour Dr. Rashmi [View Abstract] [Full Article - PDF] [Download Full Text] pp. 001 - 004 (135 KB)
Original Research Article Quantitative Models in Marketing Dr. Rashmi [View Abstract] [Full Article - PDF] [Download Full Text] pp. 005-010 (227 KB)

Table of Contents for 2016

Original Research Article Analysis of Games’ Marketing and Management Practices in Ondo State, Nigeria. 1Victor Olukayode Ogunro and 2*Adelomo Bosede Sekumade [View Abstract] [Full Article - PDF] [Download Full Text] pp. 011 - 016 (621 KB)
Original Research Article Economic Analysis of Factors Affecting Marketing of Cowhide (Ponmo) in Akure, Ondo State, Nigeria Osundare, F O. and Toluwase, S.O.W. [View Abstract] [Full Article - PDF] [Download Full Text] pp. 017 - 022 (347 KB)