Global Educational Research Journal

Viewing Options:  View Full Article - PDF     Download Full Article - PDF

The magic words: marketing, marketing concept, and marketing strategies: the application to library Service

Ayozie Daniel Ogechukwu




Accepted 24th February, 2015


This research studied the theoretical claim by marketing experts that the extension of the marketing domain into the educational and public sector rests on the concept of the marketing The aim of marketing is to satisfy customers, achieve production or brand differentiation with an advantage over competitor’s product. The future production of library services lies with the adoption and usage of marketing, marketing concept and strategies to non-profit organization like the libraries that has fully adopted a modern marketing orientation. Marketing is characterized by a particular mix of product design, distribution system, pricing and promotional strategy, blended to appeal to the needs, wants, demands, and offer those products, services and experiences.


Keywords: Marketing, marketing concept, marketing strategies, library service